Flywheel vs WP Engine: Same Company, Different Fit
Flywheel vs WP Engine compared — both owned by WP Engine. Which for creative agencies, which for dev agencies. Real 2026 pricing.
Flywheel for designers. WP Engine for devs + larger agencies.
Same parent company (WP Engine acquired Flywheel). Different product experiences: Flywheel is designer-friendly, WP Engine is dev + agency-ops focused.
- Flywheel entry: $25/mo Tiny. WP Engine: $30/mo Startup.
- Flywheel: Blueprints (clone site templates), Organization dashboard.
- WP Engine: white-label billing + bulk management.
- Both on AWS infra now (Flywheel was Google Cloud originally).
- Flywheel strict 25k visit cap at entry vs WP Engine similar.
Feature comparison
| Category | Flywheel | WP Engine |
|---|---|---|
| Entry price | $25/mo Tiny | $30/mo Startup |
| Blueprints / site cloning | Built-in | Not native |
| Demo sites for client pitches | Built-in + free | Dev environments similar |
| White-label client billing | Limited | Full feature |
| Bulk site management | Organization dashboard | Full agency dashboard |
| Dev tooling (SSH, WP-CLI, Git) | Basic | Full |
| Theme ecosystem | Bring your own | Genesis + StudioPress included |
| Best for | Creative / designer-led agency | Dev-led or ops-heavy agency |
Frequently asked
Since WP Engine owns Flywheel, are they the same?
No. They run as separate products with different UIs, dashboards, and pricing. Flywheel is for creatives (Blueprints, designer-friendly UI). WP Engine is for dev + ops teams. No official end-of-life for Flywheel announced.
I'm a small agency with 4-6 client sites — which?
Flywheel Freelance at $115/mo or WP Engine Professional at $58/mo. WP Engine wins on price. Flywheel wins if you value Blueprints for rapid client project kickoff.
Can I migrate between them easily?
Yes — both support free migrations. Flywheel → WP Engine migration is supported internally since they're the same company. Reverse is also possible but less common.